Many, if not most of us, would answer this question with a resounding YES! And the inefficiencies and human toil of living in a culture of reactivity are tremendous. While there are numerous aspects to making the shift from reactivity to proactivity, the one I’d like to explore in this post is conflict resolution or, [...]
I was in a meeting yesterday where we were exploring better approaches for consumer loyalty. We talked about how loyalty programs would be better if customers were able to opt. in to the programs. We talked about how loyalty programs would be better if customers where able to opt. out of direct mail communications they really don’t want. We talked about what people really want from a loyalty program…